Carus Vietnam

Technology Startup

Scope of work

Brand website
Logotype & mark
Prints
Visual identity

Leading tech startup
in car/motor services industry.

Carus is a brand that owns an automotive service ecosystem in Vietnam. Launched in 2020, Carus combines in-depth understanding of the auto service industry and technological advantages to deploy and digitize to effectively connect elements in the ecosystem for the auto service industry. Carus has 3 main pillars:

As a digital transformation in the car service industry, Carus will help users who are car owners and service companies connect and work effectively, easily and quickly through software on computers and phone.

To increase efficiency in marking the brand image in the minds of target customers and optimize online customer experience; Gac Sao had the opportunity to work with Carus on the following tasks:

Design brand identity
Design website interface
Design online media publications

Design brand identity

Carus’s request:

A new identity system makes viewers feel the continuous connection, the spirit of smooth operation of the car engine and the real service experience. From there, it brings a sense of peace of mind to users and continuous development to business owners

Keywords design spirit

Creative process

“C” mark

Logos

Colors: Gac Sao utilizes

Blue color palette with many shades: contributes to expressing friendliness and experiencing the smooth speed of the service that Carus provides to customers.

Red color palette with many shades: visually appealing, creating a highlight in the customer’s mind

In addition, the use of two different color palettes aims to differentiate service segments in the Carus ecosystem.